1. INTRODUCTION

Welcome to BUY HOWO TRUCK (the “Company,” “we,” “us,” or “our”), operating at buyhowo.com (the “Website”). We respect your privacy and are committed to protecting the personal and corporate information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or engage in business transactions with us.
 
By accessing this Website or submitting a Request for Quotation (RFQ), you agree to the practices described in this policy. If you do not agree with these terms, please do not use our Website or provide us with any information.
 
Note on B2B Transactions: As a business-to-business (B2B) exporter, the majority of the information we collect pertains to corporate entities, procurement officers, and authorized representatives. We treat all such data with the utmost confidentiality and professional discretion.
 

2. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, or could be linked to you or your business (“Personal Information”). The types of information we collect include:
 

A. Information You Provide Directly

  • Contact Information: Name, job title, company name, business email address, phone number, and physical business address.
  • Procurement Details: Information submitted via RFQ forms, including desired truck models (e.g., HOWO Dump Truck, Tractor Truck), configuration specifications, intended destination port, estimated order volume, and preferred Incoterms (FOB/CIF).
  • Communication Records: Copies of emails, WhatsApp messages, or other correspondence between you and our sales or logistics team.
  • Verification Documents: For verified partners or finalized contracts, we may collect business registration certificates, import licenses, or tax identification numbers to comply with international trade regulations and Know Your Customer (KYC) protocols.
 

B. Information Collected Automatically

When you visit our Website, we may automatically collect certain technical data, including:
  • IP address and browser type.
  • Device information and operating system.
  • Pages visited, time spent on pages, and referral URLs.
  • Cookies and similar tracking technologies (see Section 9).
 

3. HOW WE USE YOUR INFORMATION

We use the collected information strictly for legitimate business purposes related to the export of SINOTRUK HOWO trucks:
 
  • To Process Requests: To respond to your RFQs, provide quotations, verify vehicle specifications, and facilitate the sales process.
  • To Facilitate Export Logistics: To coordinate shipping, prepare export documentation (Bill of Lading, Commercial Invoice, Certificate of Origin), and manage customs clearance procedures.
  • To Communicate: To send important updates regarding your order status, shipping schedules, vessel arrivals, and post-delivery support.
  • To Verify Identity: To prevent fraud, ensure compliance with international sanctions, and verify the legitimacy of potential buyers.
  • To Improve Our Services: To analyze website usage trends, optimize our digital platform, and enhance our customer service operations.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests, including export control laws of the People’s Republic of China and international sanctions lists.
 

4. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your Personal Information to third parties for marketing purposes. We may share your information only in the following circumstances:
 
  • With Manufacturing Partners: To verify vehicle configurations, secure production slots, or coordinate factory inspections with SINOTRUK or authorized configuration centers.
  • With Logistics Providers: To arrange freight forwarding, container loading, RoRo shipping, insurance coverage, and delivery to your destination port. This includes sharing necessary shipping details with shipping lines, customs brokers, and port authorities.
  • With Professional Advisors: With lawyers, accountants, or auditors who assist us in legal compliance, financial auditing, or dispute resolution, subject to confidentiality agreements.
  • Legal Requirements: If required by law, subpoena, or governmental authority, or to protect the rights, property, or safety of BUY HOWO TRUCK, our customers, or others.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
 

5. INTERNATIONAL DATA TRANSFERS

As a global export company, your information may be transferred to, stored, and processed in countries outside your own, including the People’s Republic of China, where our headquarters and supply chain partners are located.
 
By providing us with your information, you acknowledge and consent to:
  • The transfer of your data to jurisdictions that may have different data protection laws than your country of residence.
  • The processing of your data in accordance with this Privacy Policy and applicable international trade regulations.
 
We implement appropriate safeguards, such as standard contractual clauses and secure encryption protocols, to ensure your data remains protected during international transfers.
 

6. DATA SECURITY

We employ industry-standard administrative, technical, and physical security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. These measures include:
  • Secure Socket Layer (SSL) encryption for data transmission.
  • Restricted access controls for internal staff.
  • Regular security audits and updates to our IT infrastructure.
 
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.
 

7. DATA RETENTION

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g., tax, accounting, or export compliance requirements).
  • Active Leads: Information for active negotiations is retained indefinitely until the transaction is concluded or explicitly closed.
  • Completed Transactions: Records of completed sales and export documentation are retained for a minimum of 5 to 10 years to comply with international trade laws, warranty obligations, and audit requirements.
  • Inactive Leads: Information from inactive inquiries may be archived or anonymized after 2 years of no communication.
 

8. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your Personal Information:
  • Access: You may request a copy of the Personal Information we hold about you.
  • Correction: You may request correction of inaccurate or incomplete information.
  • Deletion: You may request deletion of your data, subject to legal obligations to retain records for export compliance.
  • Opt-Out: You may opt-out of receiving marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
 
To exercise these rights, please contact us at sales@buyhowo.com. We will respond to your request within a reasonable timeframe.
 

9. COOKIES AND TRACKING TECHNOLOGIES

Our Website uses cookies to enhance user experience, analyze traffic, and remember your preferences.
  • Essential Cookies: Necessary for the Website to function (e.g., maintaining session security).
  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant content and track the effectiveness of our campaigns.
 
You can control cookie settings through your browser preferences. Disabling cookies may limit some functionality of our Website.
 

10. CHILDREN’S PRIVACY

Our services are directed solely to businesses and professionals in the automotive and logistics industries. We do not knowingly collect Personal Information from individuals under the age of 18. If we become aware that we have collected such data, we will take steps to delete it immediately.
 

11. THIRD-PARTY LINKS

Our Website may contain links to third-party websites (e.g., SINOTRUK official sites, shipping line trackers, or news portals). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
 

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or technology. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Continued use of our Website after changes constitutes acceptance of the new terms.
 

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
 
BUY HOWO TRUCK
  • Email: sales@buyhowo.com
  • Website: buyhowo.com